Mid-Campaign Tweet
       
     
Mid-Campaign Tweet
       
     
End-Campaign Tweet
       
     
Final Tweet
       
     
Mid-Campaign Tweet
       
     
Mid-Campaign Tweet

The Sweepstakes promotion strategy was staggered throughout the 4-week duration. This was a mid-campaign message aimed to encourage entrants to share their wish list to increase their chances of winning.

Mid-Campaign Tweet
       
     
Mid-Campaign Tweet

This Tweet was executed in the middle of the campaign promoting the #MoreThisHoliday Sweepstakes. It calls out one of the ways an entrant can increase their chances of winning.

End-Campaign Tweet
       
     
End-Campaign Tweet

This tweet was posted towards the end of the Sweepstakes. It showcased the prizes added in the final week and included a sense of urgency.

Final Tweet
       
     
Final Tweet

This was the last tweet driving to the Sweepstakes landing page. It showcased the grand prize and a heightened sense of urgency to enter.