The Sweepstakes promotion strategy was staggered throughout the 4-week duration. This was a mid-campaign message aimed to encourage entrants to share their wish list to increase their chances of winning.
This Tweet was executed in the middle of the campaign promoting the #MoreThisHoliday Sweepstakes. It calls out one of the ways an entrant can increase their chances of winning.
This tweet was posted towards the end of the Sweepstakes. It showcased the prizes added in the final week and included a sense of urgency.
This was the last tweet driving to the Sweepstakes landing page. It showcased the grand prize and a heightened sense of urgency to enter.