Rochelle Santos

This was part of a post series where we used emojis to elicit responses with emojis.

This 'pick your prize' tweet encouraged users to tweet or RT with the hashtag of the item they wanted to win. The goal was to generate earned impressions and engagement, as well as to showcase product assortment.

This image was used across channels in conjunction with the movie release on 12/18/15. We selected 14 people who replied (or commented on FB / Instagram) to receive a Star Wars Notebook from Moleskine.

This was one post in a cross-channel series showcasing product assortment. It fit in the Holiday theme and provided users with a DIY gift idea for coworkers.

This was one post in a cross-channel series showcasing product assortment. It fit in the Holiday theme and provided users with a DIY idea to decorate their office.

This was one of the best performing posts in a cross-channel series showcasing product assortment. It fit in the Holiday theme and provided users with a DIY gift idea for coworkers or teachers.

This was one post in a cross-channel series showcasing product assortment. It fit in the Holiday theme and provided users with a DIY idea to decorate their office.

We showcased Monopoly (sold at Staples) and elicited comments to execute a Surprise and Delight on Facebook and Instagram. 

Printables are a growing trend on Pinterest. The Holiday season can be fast-paced and busy so my solution was to create printable planners/organizers AND gift tags/labels. Working with internal and external teams, we produced some helpful and festive content.

The content articles provide resources to plan a great office holiday party. This video compilation and subsequent snippets show you how not to act at the office holiday party. The ask was to use smart, clever humour. All videos are in this playlist.

This was one of the 5 'Office Holiday Party Etiquette' videos executed for the Holiday season. 

Everyone thinks to get gifts for their family, friends, and colleagues. This tweet drove to a content article with tech upgrade ideas for businesses.

This is one of ten 'DIY Holiday Decoration Ideas for the Office'. Many of the posts were webcards and link page posts, but this was a supplemental approach to drive traffic AND showcase 4 images.

This article was written for business owners and managers and includes some office holiday party ideas and tips to help them do more for the people they work with. Link to article is here.

Utilizing a Carousel Ad on Facebook, we promoted the Printable Planners. 

Utilizing a Carousel Ad on Facebook, we promoted the Printable Gift Tags. 

The Sweepstakes promotion strategy was staggered throughout the 4-week duration. This was a mid-campaign message aimed to encourage entrants to share their wish list to increase their chances of winning.

This Tweet was executed in the middle of the campaign promoting the #MoreThisHoliday Sweepstakes. It calls out one of the ways an entrant can increase their chances of winning.

This tweet was posted towards the end of the Sweepstakes. It showcased the prizes added in the final week and included a sense of urgency.

This was the last tweet driving to the Sweepstakes landing page. It showcased the grand prize and a heightened sense of urgency to enter.

This is an example of a DR approach to promoting product assortment for the Holidays. I worked with my partners to gather product and the creative team executed a photoshoot to showcase fun, custom gift ideas.

This is an example of a DR approach to promoting product assortment for the Holidays. I worked with my partners to gather product and the creative team executed a photoshoot to showcase fun, custom gift ideas.

This is an example of a DR approach to promoting product assortment for the Holidays. I worked with my partners to gather product and the creative team executed a photoshoot to showcase fun, custom gift ideas.

To make the Staples Holiday Party more 'social', I found a company to come and set up a photo booth where Staples associates could instantly share their photos on social media. This is an actual tweet from a Staples employee (handle removed).