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  <url>
    <loc>http://www.rochellesantos.com/new-folder</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-02-22</lastmod>
  </url>
  <url>
    <loc>http://www.rochellesantos.com/110ready-videos</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-12-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1456196674457-2N42TG3IOSXA6S6BVFKR/image-asset.jpeg</image:loc>
      <image:title>#110Ready Videos and Content - Doggy Dorm Décor from Staples</image:title>
      <image:caption>The ask was to utilize video to showcase the custom gift assortment from Staples Copy and Print Services. We wanted to appeal to college students (and their parents).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1456195355617-ZGKKOKBZBJRNPHG7C8U6/image-asset.jpeg</image:loc>
      <image:title>#110Ready Videos and Content - DIY Duct Tape Notebook Cover</image:title>
      <image:caption>This was a simple 'how-to' dress up your basic composition notebook. There were several other videos within this 'DIY' series.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1456195042935-7KUF68PYXFP1M14BGA0I/image-asset.jpeg</image:loc>
      <image:title>#110Ready Videos and Content - Doggy Dorm Décor from Staples</image:title>
      <image:caption>The ask was to utilize video to showcase the custom gift assortment from Staples Copy and Print Services. We wanted to appeal to college students (and their parents).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1456195474658-GP857PT1HOG5ODCGC4II/image-asset.jpeg</image:loc>
      <image:title>#110Ready Videos and Content - Staples DIY Crayon Hack</image:title>
      <image:caption>This was part of the DIY Video Series and showcases a cool way to utilize old, broken crayons. We even saw the result of someone doing this at home. Check it out here and here.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/56c37fc6d51cd4dfe39b5825/56cbc58eb654f9e7cb8e7f99/56cbc5e21ccbd1ae175d898c/1456194987985/</image:loc>
      <image:title>#110Ready Videos and Content</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1456195681408-OJEIFKFOIJE4CFC3800B/image-asset.jpeg</image:loc>
      <image:title>#110Ready Videos and Content - DIY Dry Erase Textbook Notes</image:title>
      <image:caption>This video shows parents, teachers, or students how to write, highlight, abd underline in textbooks without leaving a mark.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1456195984320-DFEER0OO0K8J8UMYDEBA/image-asset.jpeg</image:loc>
      <image:title>#110Ready Videos and Content - DIY Paper Bag Book Cover</image:title>
      <image:caption>Trying to help get our audience 110% Ready for school, we put together this refresher on how to cover textbooks with brown paper.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1456193464685-2AHXF6E7536WQB26VKMJ/Screen+Shot+2016-02-22+at+9.10.38+PM.png</image:loc>
      <image:title>#110Ready Videos and Content - #110Ready Content - DIY Ideas for Summer</image:title>
      <image:caption>Knowing that July is too early to touch on 'back to school', I came up with some content ideas to showcase product assortment and stay top of mind for Parents during the summer. To see all of the ideas, click here.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1456192094644-PV9EZOGLWFGXBU933NXO/Screen+Shot+2016-02-22+at+8.47.48+PM.png</image:loc>
      <image:title>#110Ready Videos and Content - Teacher-specific Content</image:title>
      <image:caption>Using Facebook's Custom Audience tool, we were able to target 500k Teachers from our Rewards database with Teacher-specific content.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1456193028902-4ZZAZ75660FQHX99ID3N/Screen+Shot+2016-02-22+at+9.03.28+PM.png</image:loc>
      <image:title>#110Ready Videos and Content - Engagement + Product Assortment</image:title>
      <image:caption>This Facebook post serves double-duty. Generate engagements AND create awareness for product assortment. It was also included in the #StaplesForStudents Sweepstakes which helped increase the engagements.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1456192237837-8MDYG56D8OXI4Y11DWGM/Screen+Shot+2016-02-22+at+8.50.17+PM.png</image:loc>
      <image:title>#110Ready Videos and Content - #110Ready + Engagement</image:title>
      <image:caption>The goal of this Facebook post was to generate engagements while incorporating awareness messaging around low prices on all back to school needs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1456192791408-AF1UG8GU9Z4AHCZFBTVT/Screen+Shot+2016-02-22+at+8.57.58+PM.png</image:loc>
      <image:title>#110Ready Videos and Content - Relevant Content - Quiz</image:title>
      <image:caption>Our traffic-driving strategy was not focused solely on commerce. We had several pieces of helpful content to engage Parents.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1456194836745-UEM7YFPJY87M69Q3VV1M/Screen+Shot+2016-02-22+at+9.33.37+PM.png</image:loc>
      <image:title>#110Ready Videos and Content - DIY Content - Cool Lockers</image:title>
      <image:caption>Targeting students in August, we presented inspirational ways to spice up (or organize) school lockers. See the content here.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1456194595306-4JQC0LBBHNOCGXFCHJGH/Screen+Shot+2016-02-22+at+9.29.37+PM.png</image:loc>
      <image:title>#110Ready Videos and Content - Relevant Content - Lunch Station</image:title>
      <image:caption>As part of the slow lead up to back to school messaging, I came up with the idea to help parents or working professionals to create a lunch-making station. This would save them time and help them to be more organized. See the content here.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1456192600128-0LHD3VI4X2JZDSR6CYPI/7_31_compbook.gif</image:loc>
      <image:title>#110Ready Videos and Content - Animated GIFs</image:title>
      <image:caption>We know that video content (or stop motion GIFs) are bound to get views (read: engagements) so we found creative ways to present our back to school assortment, highlighting low prices.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.rochellesantos.com/staplesforstudents-posts-and-content</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-02-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1456197786962-KI852H6VD9LXMJQC2YKX/Screen+Shot+2016-02-22+at+10.22.22+PM.png</image:loc>
      <image:title>#StaplesForStudents Posts and Content - #StaplesForStudents Sweepstakes Promotion</image:title>
      <image:caption>The strategy to drive Sweepstakes entries varied across the 6-week promotion period. In this case, we showcased one of the weekly prize pack contents to encourage registration.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1456197786962-KI852H6VD9LXMJQC2YKX/Screen+Shot+2016-02-22+at+10.22.22+PM.png</image:loc>
      <image:title>#StaplesForStudents Posts and Content - #StaplesForStudents Sweepstakes Promotion</image:title>
      <image:caption>The strategy to drive Sweepstakes entries varied across the 6-week promotion period. In this case, we showcased one of the weekly prize pack contents to encourage registration.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1456197923382-1ZLM4D6QVEM27VN3D7YT/Screen+Shot+2016-02-22+at+10.25.03+PM.png</image:loc>
      <image:title>#StaplesForStudents Posts and Content - Sweepstakes Launch Post</image:title>
      <image:caption>This post launched the Sweepstakes and focused on the major piece of the grand prize - a $50,000 Scholarship.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1456198019634-9PH31SZCTY04PUCHBBN0/Screen+Shot+2016-02-22+at+10.26.41+PM.png</image:loc>
      <image:title>#StaplesForStudents Posts and Content - Live Periscope Broadcast</image:title>
      <image:caption>In partnering with Think It Up and being one of the first sponsors, Staples had presence at the live Telecast on 9/11. I interviewed Executives and Celebrities on the #ThinkItUp Red Carpet.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1456198285944-R87Y0H8IZULYL7DBNG5O/Screen+Shot+2016-02-22+at+10.31.05+PM.png</image:loc>
      <image:title>#StaplesForStudents Posts and Content - Live / Event Tweets</image:title>
      <image:caption>During the Think It Up telecast, I was able to take photos and live tweet during the event. Throughout the #StaplesForStudents campaign, I also amplified blogger and influencer content on Twitter to increase engagement.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.rochellesantos.com/baby-its-cold-outside</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-02-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1456370411360-KA7N0E2X1OYR81L9EY3Y/janellshower_invite.jpg</image:loc>
      <image:title>Baby It's Cold Outside - Baby It's Cold Outside - Invitation</image:title>
      <image:caption>I saw a few designs that I liked under the 'Baby It's Cold Outside' theme for a baby shower. My husband created this for me, along with all of the other accompanying pieces.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1456370411360-KA7N0E2X1OYR81L9EY3Y/janellshower_invite.jpg</image:loc>
      <image:title>Baby It's Cold Outside - Baby It's Cold Outside - Invitation</image:title>
      <image:caption>I saw a few designs that I liked under the 'Baby It's Cold Outside' theme for a baby shower. My husband created this for me, along with all of the other accompanying pieces.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1456368344663-2G9NK9GYPARQA3AWWTOV/janell_registry_book_front.jpg</image:loc>
      <image:title>Baby It's Cold Outside - Registry Insert</image:title>
      <image:caption>Bold logo placement makes it very clear where the Mom-to-be is registered.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1456370184917-3AJXX47UINYJPHPOV3MT/janell_book.jpg</image:loc>
      <image:title>Baby It's Cold Outside - Book Request</image:title>
      <image:caption>It is fairly common to see this at baby showers today. Reading to babies and children is really important and I wanted to help get a library started for my niece.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1456368344463-LGFADNR4VH7S7UVF3TK7/janell_photo_insert_front.jpg</image:loc>
      <image:title>Baby It's Cold Outside - Photo Book Request</image:title>
      <image:caption>I have a young son and it's important to me that he know and recognize his family, even if we don't see them all the time. To accomplish this, we enjoy using Facetime, but also looking at photos. I wanted to create a book for my sister, brother-in-law, and niece so that she can learn to recognize her family members as well. This invitation insert showcases the request.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1456368344305-XDGTLSELANPIZKS2WOIC/janell_photo_insert_back.jpg</image:loc>
      <image:title>Baby It's Cold Outside - Photo Request Example</image:title>
      <image:caption>On the back of the photo request card, I included an example of our family. This was to be used as inspiration so guests could create something similar for their families.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1456368633303-0WLDMOE5FKSPGXT3304D/baby-its-cold-fill-in.jpg</image:loc>
      <image:title>Baby It's Cold Outside - Mommy or Daddy Quiz</image:title>
      <image:caption>This was one of three games played at the shower. I was able to get some information about the parents-to-be and worked it into a quiz. Guests filled in their sheets, my Sister and Brother-in-law revealed the answers. The person with the most points won a prize.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1456414453344-KMRTNZY6GJR1AAVKXIPO/baby-its-cold-bingo.jpg</image:loc>
      <image:title>Baby It's Cold Outside - Bingo</image:title>
      <image:caption>This template was printed on cardstock paper. I also created bingo sheets using an online generator with items that were on my Sister's registry. I printed bingo sheets on regular paper, cut them out, and adhered them to this template.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1456368633643-QVQNREEUR35T1EUFMM6B/baby-its-cold-wordscramble.jpg</image:loc>
      <image:title>Baby It's Cold Outside - Word Scramble</image:title>
      <image:caption>My husband also created this template for the shower. I created a word scramble through an online generator with baby-specific words. I printed those, cut them, and adhered them to this template.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1456368232641-H7VZYTRWZT8EQ9V56MD5/IMG_20160221_134029.jpg</image:loc>
      <image:title>Baby It's Cold Outside - Hot Chocolate Bar</image:title>
      <image:caption>When my sister was getting married, we did a Bloody Mary and Mimosa Bar - a DIY drink buffet with fun topping choices. Now that she is having a baby, we wanted to scale that back. The Hawthorne Hotel did an amazing job with my vision!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1456368231458-MVGRS6SHSPO5F6UMMGIP/IMG_20160221_133835.jpg</image:loc>
      <image:title>Baby It's Cold Outside - Hot Chocolate Bar</image:title>
      <image:caption>In addition to the flavor additions, whipped cream, marshmallows, and candy toppings - we had stirring sticks galore!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1456368230229-CZWLVPQ3KMI8IKPC9ICV/IMG_20160221_133614.jpg</image:loc>
      <image:title>Baby It's Cold Outside - Favors</image:title>
      <image:caption>They say it takes a village to raise a child. It also takes a village to execute a shower honoring that child. My amazing family volunteered to help out - and these Hot Chocolate favors were a result of that. My husband made the favor tags to match the rest of the material.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1456368230363-QUH2LL95TG7NLAPI9G00/IMG_20160221_130959.jpg</image:loc>
      <image:title>Baby It's Cold Outside - Centerpieces</image:title>
      <image:caption>The village (aka my cousin Devra) did a great job with the centerpieces. She wrapped boxes, used a pink ribbon, tied three balloons to it, and cut out snowflake confetti to adorn the tables. They were simple, cute, and went with the theme of the event.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1456416092689-X9UW8RKQKIEQAVDW95LF/IMG_20160221_133623.jpg</image:loc>
      <image:title>Baby It's Cold Outside - Signage</image:title>
      <image:caption>Staying with the theme, I used chalkboards for signage. The signs were used to guide guests to the gift table, book basket, and photo collection for the photo book.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.rochellesantos.com/desmonds-barnyard-bash</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-02-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1456362682475-WIFVB5AYTRJO3KEHM5V5/Barnyard-Bash-Invitation.jpg</image:loc>
      <image:title>Desmond's Barnyard Bash - Barnyard Bash Invitation</image:title>
      <image:caption>Once I decided on a theme for Desmond's party, I found an awesome invitation on Etsy (Credit to Jen Arnold of MommiesInk). From this provider I also got favor tags, water bottle labels, return address labels, and thank you cards. Once I had the invitation, I was able to bring the animals and barn forward into other event assets.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1456362682475-WIFVB5AYTRJO3KEHM5V5/Barnyard-Bash-Invitation.jpg</image:loc>
      <image:title>Desmond's Barnyard Bash - Barnyard Bash Invitation</image:title>
      <image:caption>Once I decided on a theme for Desmond's party, I found an awesome invitation on Etsy (Credit to Jen Arnold of MommiesInk). From this provider I also got favor tags, water bottle labels, return address labels, and thank you cards. Once I had the invitation, I was able to bring the animals and barn forward into other event assets.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1456363422731-FGTP68ETAD8H861G582R/desmond_first_birthday_050.jpg</image:loc>
      <image:title>Desmond's Barnyard Bash - This way to the back yard!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1456363426787-KDZ05GXXVGGFGNL6K2Q2/desmond_first_birthday_045.jpg</image:loc>
      <image:title>Desmond's Barnyard Bash - Git yer gear here!</image:title>
      <image:caption>No barnyard bash is complete without cowboy hats and bandanas.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1456363424992-DWYTK392FKBM1NYV7GMZ/desmond_first_birthday_048.jpg</image:loc>
      <image:title>Desmond's Barnyard Bash - Cowboy hats for all!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1456363427294-WEZUA06M8U5ZLRGAQUTA/desmond_first_birthday_044.jpg</image:loc>
      <image:title>Desmond's Barnyard Bash - Find balloons? Find the party.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1456363430720-IMZL2VYB32GISB6VT7OP/desmond_first_birthday_040.jpg</image:loc>
      <image:title>Desmond's Barnyard Bash - Cake and Cupcakes</image:title>
      <image:caption>I found a local baker who was able to replicate our barn and animals in chocolate. Not only did the cake and cupcakes match our party assets, but they tasted great!  We had a 6" round cake and a variety of cupcakes. We had chocolate/Oreo and vanilla/strawberry flavors, but the best part was the custom 2D animals made from chocolate.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1456365098261-QRW23KEFTB3FSBZDTWFD/desmond_first_birthday_027.jpg</image:loc>
      <image:title>Desmond's Barnyard Bash - Favors</image:title>
      <image:caption>Because we have a large family and different groups of friends, the age range of kids in attendance was quite large. I got favors for the younger crowd (aged 1-3) and the older kids (4+). I wrapped them all in red bandanas, tied them with burlap string, and attached the favor tag from the invitation suite. Adults got Cowtails with a favor tag.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1456363439798-GFBL5C05ZMJWUGS0VXTY/desmond_first_birthday_021.jpg</image:loc>
      <image:title>Desmond's Barnyard Bash - Centerpieces</image:title>
      <image:caption>These barn and animal centerpieces were all made with love. The animals match those on the invitation, were all cut out by hand, and arranged perfectly.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1456363442648-5DOJYXA9MCC2IYSS07LL/desmond_first_birthday_015.jpg</image:loc>
      <image:title>Desmond's Barnyard Bash - Barnyard Animals</image:title>
      <image:caption>What kind of Barnyard Bash doesn't have animals? I brought in a mini-petting zoo for the kids and it was awesome.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1456363422292-WA0BQ3OCHODSSMVM862C/desmond_first_birthday_085.jpg</image:loc>
      <image:title>Desmond's Barnyard Bash - Happy Birthday</image:title>
      <image:caption>The best part of planning the party, was actually having the party. It was a great day and my vision truly came to life. Desmond won't remember it, but I will always cherish having this memory of friends and family celebrating together.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.rochellesantos.com/our-wedding</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-02-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1456419311815-PN9D73ZGCTY9MR8VFX2H/santos_0022.jpg</image:loc>
      <image:title>Our Wedding - Bouquet Charms</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1456419311815-PN9D73ZGCTY9MR8VFX2H/santos_0022.jpg</image:loc>
      <image:title>Our Wedding - Bouquet Charms</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1456419316437-AIBKN6HKEFQB13KZ3ECJ/santos_0402.jpg</image:loc>
      <image:title>Our Wedding - Chuppah</image:title>
      <image:caption>This was a true labor of love. I selected the design elements that represented my interests and those of my husband. My cousin's Mother-in-law put it all together and I couldn't love it more! We got married under this Chuppah and it represents everything we are as a family.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1456419318345-4MJ3D4ZFK67622X0I975/santos_0407.jpg</image:loc>
      <image:title>Our Wedding - Wedding Programs</image:title>
      <image:caption>I worked with my Husband to create these (and all of the other wedding stationery). We dressed up a basket and distributed these prior to the ceremony.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1456420541824-YB0Y8QTQFF7BESMKNNX7/santos_0414.jpg</image:loc>
      <image:title>Our Wedding - Bouquet Charms</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1456424822347-643QCE73SBXTXNLG43E2/Red+Accents.jpg</image:loc>
      <image:title>Our Wedding - Red Accents</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1456419321784-YJC07QRHUIJK4FGRTNA5/santos_0669.jpg</image:loc>
      <image:title>Our Wedding - Handmade Seating Chart</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1456419321387-KCK3K5KZZ2WOYSSI4AZH/santos_0672.jpg</image:loc>
      <image:title>Our Wedding - Wedpics App Instructions</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1456419329721-WXC98N37NGDGS4WV9SL4/santos_0675.jpg</image:loc>
      <image:title>Our Wedding - Kid-friendly Activity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1456419330723-3EXHFY98AAEMHB8LD6XF/santos_0676.jpg</image:loc>
      <image:title>Our Wedding - Centerpieces</image:title>
      <image:caption>All handmade with love.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1456419336701-EBRTB0L4H3WUD9K5MO14/santos_0683.jpg</image:loc>
      <image:title>Our Wedding - Cake + Cupcakes</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1456419343485-9LJX0C05YN0159FQF6NV/santos_0698.jpg</image:loc>
      <image:title>Our Wedding - Martini Ice-Luge</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1456425001038-7FCL8FGWG8GDO4MGYTKN/Memory+Tree.jpg</image:loc>
      <image:title>Our Wedding - Memory Tree</image:title>
      <image:caption>This contained images of family and friends that have passed and could not attend the wedding. They were with us in spirit.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.rochellesantos.com/morethisholiday-gallery</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-05-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1455905851747-H6ZCA8N4F16PSBMH5VVO/Screen+Shot+2016-02-19+at+1.17.01+PM.png</image:loc>
      <image:title>#MoreThisHoliday Gallery - Holiday-themed Engagement</image:title>
      <image:caption>This was part of a post series where we used emojis to elicit responses with emojis.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1455905851747-H6ZCA8N4F16PSBMH5VVO/Screen+Shot+2016-02-19+at+1.17.01+PM.png</image:loc>
      <image:title>#MoreThisHoliday Gallery - Holiday-themed Engagement</image:title>
      <image:caption>This was part of a post series where we used emojis to elicit responses with emojis.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1455905987762-KQC3QNYBGYQJX9417D73/Screen+Shot+2016-02-19+at+1.11.59+PM.png</image:loc>
      <image:title>#MoreThisHoliday Gallery - 'Pick Your Prize' Tweet</image:title>
      <image:caption>This 'pick your prize' tweet encouraged users to tweet or RT with the hashtag of the item they wanted to win. The goal was to generate earned impressions and engagement, as well as to showcase product assortment.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1455906453899-7EB73O7L894DKLKRB3N2/Screen+Shot+2016-02-19+at+1.27.10+PM.png</image:loc>
      <image:title>#MoreThisHoliday Gallery - Star Wars Engagement</image:title>
      <image:caption>This image was used across channels in conjunction with the movie release on 12/18/15. We selected 14 people who replied (or commented on FB / Instagram) to receive a Star Wars Notebook from Moleskine.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1455906605186-5X1MQLOBZISEPDJHUGZW/Screen+Shot+2016-02-19+at+1.29.38+PM.png</image:loc>
      <image:title>#MoreThisHoliday Gallery - Inspirational Product Assortment</image:title>
      <image:caption>This was one post in a cross-channel series showcasing product assortment. It fit in the Holiday theme and provided users with a DIY gift idea for coworkers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1455907326153-48VKO8AV5GFXH6ERNW6T/Screen+Shot+2016-02-19+at+1.41.15+PM.png</image:loc>
      <image:title>#MoreThisHoliday Gallery - Inspirational Product Assortment</image:title>
      <image:caption>This was one post in a cross-channel series showcasing product assortment. It fit in the Holiday theme and provided users with a DIY idea to decorate their office.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1455907523736-7EXW25TU8KQTAOOFNSZZ/Screen+Shot+2016-02-19+at+1.44.56+PM.png</image:loc>
      <image:title>#MoreThisHoliday Gallery - Inspirational Product Assortment</image:title>
      <image:caption>This was one of the best performing posts in a cross-channel series showcasing product assortment. It fit in the Holiday theme and provided users with a DIY gift idea for coworkers or teachers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1455912766028-JLHZJ4CJCED3953KF5M4/Screen+Shot+2016-02-19+at+3.10.16+PM.png</image:loc>
      <image:title>#MoreThisHoliday Gallery - Inspirational Product Assortment</image:title>
      <image:caption>This was one post in a cross-channel series showcasing product assortment. It fit in the Holiday theme and provided users with a DIY idea to decorate their office.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1455936371540-8HITOPJE701FXMBGKW17/Screen+Shot+2016-02-19+at+9.27.24+PM.png</image:loc>
      <image:title>#MoreThisHoliday Gallery - Product Assortment + Engagement</image:title>
      <image:caption>We showcased Monopoly (sold at Staples) and elicited comments to execute a Surprise and Delight on Facebook and Instagram.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1455909208356-SX6WM4TND5GXKYJSHWBZ/Screen+Shot+2016-02-19+at+2.12.26+PM.png</image:loc>
      <image:title>#MoreThisHoliday Gallery - #MoreThisHoliday - Printables</image:title>
      <image:caption>Printables are a growing trend on Pinterest. The Holiday season can be fast-paced and busy so my solution was to create printable planners/organizers AND gift tags/labels. Working with internal and external teams, we produced some helpful and festive content.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1455901649137-I411W8GXR005GSU3D8OZ/Screen+Shot+2016-02-16+at+11.18.55+PM.png</image:loc>
      <image:title>#MoreThisHoliday Gallery - Videos - Office Holiday Party Etiquette</image:title>
      <image:caption>The content articles provide resources to plan a great office holiday party. This video compilation and subsequent snippets show you how not to act at the office holiday party. The ask was to use smart, clever humour. All videos are in this playlist.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1455910198261-3NCF7TTQO7SP8JQC90EA/Screen+Shot+2016-02-19+at+2.28.16+PM.png</image:loc>
      <image:title>#MoreThisHoliday Gallery - Videos - Office Holiday Party Etiquette</image:title>
      <image:caption>This was one of the 5 'Office Holiday Party Etiquette' videos executed for the Holiday season.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1455906937754-C3ZDX0ESHAICDGW4QW1X/Screen+Shot+2016-02-19+at+1.34.53+PM.png</image:loc>
      <image:title>#MoreThisHoliday Gallery - Must Have Tech for your Business - Content Article</image:title>
      <image:caption>Everyone thinks to get gifts for their family, friends, and colleagues. This tweet drove to a content article with tech upgrade ideas for businesses.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1455907865749-HWOUPN3OZYYKCX6TKML1/Screen+Shot+2016-02-19+at+1.48.04+PM.png</image:loc>
      <image:title>#MoreThisHoliday Gallery - DIY Office Holiday Decor</image:title>
      <image:caption>This is one of ten 'DIY Holiday Decoration Ideas for the Office'. Many of the posts were webcards and link page posts, but this was a supplemental approach to drive traffic AND showcase 4 images.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1455909602210-Y3TWPB9YAVYKWQ7OW14Q/Screen+Shot+2016-02-19+at+2.19.20+PM.png</image:loc>
      <image:title>#MoreThisHoliday Gallery - Content Article - 7 Tips for Planning Your Office Holiday Party</image:title>
      <image:caption>This article was written for business owners and managers and includes some office holiday party ideas and tips to help them do more for the people they work with. Link to article is here.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1455937226504-PZ44HID5QBNY3IS8GASX/Screen+Shot+2016-02-19+at+9.59.21+PM.png</image:loc>
      <image:title>#MoreThisHoliday Gallery - Printables: Carousel Ad</image:title>
      <image:caption>Utilizing a Carousel Ad on Facebook, we promoted the Printable Planners.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1455937453317-SSCZCKPV1DQ2FOEYU8R4/Screen+Shot+2016-02-19+at+10.03.07+PM.png</image:loc>
      <image:title>#MoreThisHoliday Gallery - Printables: Carousel Ad</image:title>
      <image:caption>Utilizing a Carousel Ad on Facebook, we promoted the Printable Gift Tags.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1455907149167-K4XELOM8XOCCTQDTRFXB/Screen+Shot+2016-02-19+at+1.38.31+PM.png</image:loc>
      <image:title>#MoreThisHoliday Gallery - Mid-Campaign Tweet</image:title>
      <image:caption>The Sweepstakes promotion strategy was staggered throughout the 4-week duration. This was a mid-campaign message aimed to encourage entrants to share their wish list to increase their chances of winning.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1455908430524-NP0AQGKKLSZA506J0Y1J/Screen+Shot+2016-02-19+at+1.59.22+PM.png</image:loc>
      <image:title>#MoreThisHoliday Gallery - Mid-Campaign Tweet</image:title>
      <image:caption>This Tweet was executed in the middle of the campaign promoting the #MoreThisHoliday Sweepstakes. It calls out one of the ways an entrant can increase their chances of winning.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1455908893753-LNM04UF72ANMGPC5VUEV/Screen+Shot+2016-02-19+at+2.07.28+PM.png</image:loc>
      <image:title>#MoreThisHoliday Gallery - End-Campaign Tweet</image:title>
      <image:caption>This tweet was posted towards the end of the Sweepstakes. It showcased the prizes added in the final week and included a sense of urgency.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1455909014519-HRNHAM2YY98OO01V7CCJ/Screen+Shot+2016-02-19+at+2.09.39+PM.png</image:loc>
      <image:title>#MoreThisHoliday Gallery - Final Tweet</image:title>
      <image:caption>This was the last tweet driving to the Sweepstakes landing page. It showcased the grand prize and a heightened sense of urgency to enter.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1455906761510-SE00E56FM2XAXCAA4ZOA/Screen+Shot+2016-02-19+at+1.31.52+PM.png</image:loc>
      <image:title>#MoreThisHoliday Gallery - Direct Response: Custom iPhone Case</image:title>
      <image:caption>This is an example of a DR approach to promoting product assortment for the Holidays. I worked with my partners to gather product and the creative team executed a photoshoot to showcase fun, custom gift ideas.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1455936781755-QGKBVVQNVH9OME1FAQNS/Screen+Shot+2016-02-19+at+9.50.42+PM.png</image:loc>
      <image:title>#MoreThisHoliday Gallery - Direct Response: Custom Photo Canvas</image:title>
      <image:caption>This is an example of a DR approach to promoting product assortment for the Holidays. I worked with my partners to gather product and the creative team executed a photoshoot to showcase fun, custom gift ideas.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1455936781808-JBA4B1J2GPIO61TJDTBI/Screen+Shot+2016-02-19+at+9.50.52+PM.png</image:loc>
      <image:title>#MoreThisHoliday Gallery - Direct Response: Custom Mugs</image:title>
      <image:caption>This is an example of a DR approach to promoting product assortment for the Holidays. I worked with my partners to gather product and the creative team executed a photoshoot to showcase fun, custom gift ideas.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1455936781906-E2AM0ONTNJ0BQ9YI8N5V/Screen+Shot+2016-02-19+at+9.51.01+PM.png</image:loc>
      <image:title>#MoreThisHoliday Gallery - Direct Response: Custom Coasters</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1455908814113-1QWKUBXZO4OZWL0G8Y6H/Screen+Shot+2016-02-19+at+2.02.22+PM.png</image:loc>
      <image:title>#MoreThisHoliday Gallery - Holiday Party Photo Booth</image:title>
      <image:caption>To make the Staples Holiday Party more 'social', I found a company to come and set up a photo booth where Staples associates could instantly share their photos on social media. This is an actual tweet from a Staples employee (handle removed).</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.rochellesantos.com/woman-with-passion</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-06-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1712547316515-XUHFVAD79OQOUAFSNR22/Woman-with-Passion.png</image:loc>
      <image:title>Woman With Passion</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.rochellesantos.com/woman-with-passion/2024/6/12/activities-to-supplement-a-job-hunt</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/fa8451c6-bc2e-4496-a9f2-4c4f11052ac2/Activities+Compilation.png</image:loc>
      <image:title>Woman With Passion - A List of (ongoing) Have-Dones - Make it stand out</image:title>
      <image:caption>This compilation of images offers a snapshot of activities pursued while being laid off. It doesn’t show the effort and hard work from behind the computer, but rather some of the experiential moments out in the world connecting with people and nature.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.rochellesantos.com/woman-with-passion/2024/5/20/ne-school-communicator-of-the-year-award-acceptance</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/4e12629a-a347-473c-83b8-e20c1808f4d9/SCOY+Award+Presentation.png</image:loc>
      <image:title>Woman With Passion - NE School Communicator of the Year Award Acceptance - Make it stand out</image:title>
      <image:caption>A photo of the SCOY Award, School Communicator Day gift, and the award presentation by then NESPRA President, Meghan Baule (Director of Communications for Colchester School District, Vermont).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1a72d429-36b7-4196-a668-e80165eb3756/DSC_0820.JPG</image:loc>
      <image:title>Woman With Passion - NE School Communicator of the Year Award Acceptance - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.rochellesantos.com/woman-with-passion/2024/4/27/a-story-a-reaction-and-finally-a-question</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/ce7c1f61-bcd7-4446-a8ff-1aad7b283899/Blank+2+Panel+Diagonal+Comic+Strip_20240427_151048_0000.png</image:loc>
      <image:title>Woman With Passion - A Story, a Reaction, and Finally a Question… - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.rochellesantos.com/woman-with-passion/2024/4/8/a-love-letter-to-my-community</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/a3c58176-3664-48f6-94df-4d3d0be852dc/Service+Above+Self+-+Framingham+Heart.jpg</image:loc>
      <image:title>Woman With Passion - A Love Letter to My Community - Make it stand out</image:title>
      <image:caption>“Many Cultures, One Heart” is a public art project designed to highlight the artistic and ethnic diversity of Framingham through a series of heart sculptures painted by local artists and placed around the Cultural District and the City of Framingham. This heart, placed at Cushing Park was designed by the thecollab, a duo of creative problem solvers focused on crafting unique, engaging spaces and experiences. It’s called “Service Above Self” and was sponsored by the Rotary Club of Framingham.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Bouquet Charms by Smiling Blue Dog on ETSY</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Woman With Passion - Desmond’s Story - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/0808e185-02d6-43c5-a386-1ae1e5724dc3/Desmond+1.jpeg</image:loc>
      <image:title>Woman With Passion - Desmond’s Story - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1456367860042-MVEUWDHBG96YMR3INM0Y/image-asset.jpeg</image:loc>
      <image:title>Events</image:title>
      <image:caption>Photo Credit: Steve Pugliese</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1456416332043-KE4K8XRA7LHFSL3DG1L1/image-asset.jpeg</image:loc>
      <image:title>Events</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1456425514999-BT0U6WHN8PVRQ46PZICC/image-asset.jpeg</image:loc>
      <image:title>Events</image:title>
      <image:caption>Photo Credit: Steve Pugliese</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1613013209208-LJ6SJD4UDDFFYO2B4IDB/Screen%2BShot%2B2021-02-10%2Bat%2B9.43.13%2BPM.jpg</image:loc>
      <image:title>Events</image:title>
      <image:caption>The First Annual Berklee Bake-Off As a foodie and someone who loves planning things, I jumped at the chance to execute this event on behalf of the Personnel Committee. I managed Baker recruitment, reserved the space, promoted the event, secured prizes from local businesses, and designed the voting system, as well as organized the judges.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.rochellesantos.com/thp10k-for-women</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-12-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1543806132971-YF70YNFKXPA4YYWDJ53L/Screen+Shot+2018-12-02+at+10.02.02+PM.png</image:loc>
      <image:title>THP 10K for Women</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1512448723092-HWEZAN11OJK8IYMA597N/Screen+Shot+2017-12-04+at+11.35.41+PM.png</image:loc>
      <image:title>THP 10K for Women</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1512448722366-NCPDE3R2OGAGH8WGMYG8/Screen+Shot+2017-12-04+at+11.35.14+PM.png</image:loc>
      <image:title>THP 10K for Women</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1512448729525-N332OFCRKKITDBUHAF5Z/Screen+Shot+2017-12-04+at+11.34.05+PM.png</image:loc>
      <image:title>THP 10K for Women</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1512448730392-4BTDITOYM8A7TQ992USW/Screen+Shot+2017-12-04+at+11.33.04+PM.png</image:loc>
      <image:title>THP 10K for Women</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.rochellesantos.com/first-night-boston-2018</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-09-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1579629766291-CMUDORX2PJDGU92BLNHD/Project+Recap.png</image:loc>
      <image:title>First Night Boston 2018</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1579627031728-A3J8PA6I40BGSV3AW4YB/First+Night+Boston+2018+Digital+Marketing+Recap</image:loc>
      <image:title>First Night Boston 2018</image:title>
      <image:caption>Click through to see the results!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1579627479295-RCT4D5IIGAN465R4EU3T/First+Night+Boston+2018+Scavenger+Hunt+Recap</image:loc>
      <image:title>First Night Boston 2018</image:title>
      <image:caption>Credit to the talented Emily Powers and Erin Fitzpatrick for the graphic design required to bring this to life.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1725634164296-IYKMZVD2FVFMM1BI702P/FNFD+Pitch+Sheet.png</image:loc>
      <image:title>First Night Boston 2018 - First Night First Day Scavenger Hunt - Pitch Sheet for Local Businesses</image:title>
      <image:caption>First Night Unicorn with fireworks in the background, text says Pitch Sheet for Local Businesses</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1725634164292-JJCWJ0YDV8EE9T65S1QK/FNFD+SM+Toolkit+Copy.png</image:loc>
      <image:title>First Night Boston 2018 - First Night First Day Scavenger Hunt - Social Media Toolkit</image:title>
      <image:caption>First Night Unicorn with fireworks in the background, text says Social Media Toolkit (Copy)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.rochellesantos.com/berklee-bakeoff</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-03-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1613012168929-SJBP5FSS3YUKK3APTPQL/Screen+Shot+2021-02-10+at+9.43.13+PM.png</image:loc>
      <image:title>Berklee Bake-Off</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1613012488699-TN89T7XI45HZ6J6K81F3/bakeoff1.png</image:loc>
      <image:title>Berklee Bake-Off</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1613012532356-7M7V5KAQWQ3BQKY9IJ69/bakeoff2.png</image:loc>
      <image:title>Berklee Bake-Off</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1613012610828-ZOMQY0UWOCFXMKOG9I2N/bakeoff3.png</image:loc>
      <image:title>Berklee Bake-Off</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1613012653831-LMR43IJYVATPVNRYMFRT/bakeoff4.png</image:loc>
      <image:title>Berklee Bake-Off</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.rochellesantos.com/endless-summer-sweepstakes</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-02-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1613010607678-C1ECNPV2YWZGBVKAT9JA/Endless-Summer-1-Thumb.jpg</image:loc>
      <image:title>EndLESS Summer Sweepstakes - EndLESS Summer Sweepstakes</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.rochellesantos.com/fps-a-new-website</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-01-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1676142779559-1MFPX4IGQL7QZ7KIJQIT/Screen+Shot+2023-02-11+at+2.12.11+PM.png</image:loc>
      <image:title>FPS: A New Website</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.rochellesantos.com/fps-launching-a-new-brand</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-06-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1677646133022-63KBAVD7DZJFAT9JJ7NC/IMG_6651.JPG</image:loc>
      <image:title>FPS: Launching a New Brand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1677646723307-7LUNO2I1SE0OQS8U5T44/Word%2BSearch.jpg</image:loc>
      <image:title>FPS: Launching a New Brand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1677646636890-JMXO9YX9VJJSMNB2NXKX/Thank+you+Cards.png</image:loc>
      <image:title>FPS: Launching a New Brand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1677646644819-3I4Q04XYD7VNAT42L3XA/Banners.png</image:loc>
      <image:title>FPS: Launching a New Brand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1677646647279-MDV9KWW5C3IAMNYS86RE/Lunchbags+and+Tablecloth.png</image:loc>
      <image:title>FPS: Launching a New Brand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1677646652815-1OT2HL9NKLZURCTDFT6R/Directional+Signage+NTO.png</image:loc>
      <image:title>FPS: Launching a New Brand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1677646656748-HWMLDCRPORTA8F08VNKN/Directional+Sigange.png</image:loc>
      <image:title>FPS: Launching a New Brand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1677646663095-0PAM9EV6AKUJNELHKNFY/Bus+Safety+Brochures.png</image:loc>
      <image:title>FPS: Launching a New Brand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1677646665759-AWXXDG4JUVGNXRIJOR40/Printed+Agenda.png</image:loc>
      <image:title>FPS: Launching a New Brand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1677646672961-9BIUWJQQKQON7N57GBUZ/Banner+and+Kindergarten+T-Shirt.png</image:loc>
      <image:title>FPS: Launching a New Brand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1677646677120-180L7AHY045PXG89KOKI/Fuller+Grand+Opening.png</image:loc>
      <image:title>FPS: Launching a New Brand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1677646682175-L5867SGSE9DXTY9TZRFR/FPS+Lunchbags.png</image:loc>
      <image:title>FPS: Launching a New Brand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1677646687617-TEHGNADCVF2YR6Q3KYPN/FPS+Code+Cover.png</image:loc>
      <image:title>FPS: Launching a New Brand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1677646690440-7T8U0V2152LJKRODP2NR/FPS+Equity+Toolkit.png</image:loc>
      <image:title>FPS: Launching a New Brand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1677646695430-JRJVBXPC46VCJGBCB4JW/FPS+Lanyards.png</image:loc>
      <image:title>FPS: Launching a New Brand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1678594914374-NUZO484Q9OV8V93ZTTBU/National+Principals+Month.jpeg</image:loc>
      <image:title>FPS: Launching a New Brand - National Principal Month - Social Post</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1678594914562-7TIVJDCS78JXV01F2MEG/Employee+Appreciation+Day.png</image:loc>
      <image:title>FPS: Launching a New Brand - Employee Appreciation Day - Social Post</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1678594915676-ZOZUEC2EIN98CPYW38KS/National+Assistant+Principal+Week.png</image:loc>
      <image:title>FPS: Launching a New Brand - National Assistant Principal Month - Social Post</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1678594915692-FWMMWYSEYIRLF81956ZJ/School+Nurse+Day.png</image:loc>
      <image:title>FPS: Launching a New Brand - School Nurse Day - Social Post</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1678594944243-5ETITSNKB4UJRX5KTZPZ/Screen+Shot+2023-03-11+at+11.15.02+PM.png</image:loc>
      <image:title>FPS: Launching a New Brand - Screenshot of FPS Website</image:title>
      <image:caption />
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    <image:image>
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      <image:title>FPS: Launching a New Brand - Fine and Performing Arts Director Announcement - Social Post</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1678594943991-H2OUUOCE9FRQVJIPP36G/Screen+Shot+2023-03-11+at+11.21.30+PM.png</image:loc>
      <image:title>FPS: Launching a New Brand - Screenshot of District News and Announcements Newsletter</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1678594916542-JH06ROGQDJF23A593PF6/Update+Loading.png</image:loc>
      <image:title>FPS: Launching a New Brand - Leadership Update - Social Post</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1678594944795-XSPZQK512SKEQABCITC1/Screen+Shot+2023-03-11+at+11.20.21+PM.png</image:loc>
      <image:title>FPS: Launching a New Brand - Screenshot of COVID Subsite</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1678594917160-62M6964DVHVWJQE5ZSXU/DNA+Thumbnail.png</image:loc>
      <image:title>FPS: Launching a New Brand - District News and Announcements Social Post Image</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>http://www.rochellesantos.com/e-cards-for-teacher-and-staff-appreciation</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-05-01</lastmod>
    <image:image>
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      <image:title>FPS: E-Cards for Teacher and Staff Appreciation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/0dd85308-594f-4e33-a2b3-d8da9c9dd14c/Screen+Shot+2024-03-31+at+9.55.24+PM.png</image:loc>
      <image:title>FPS: E-Cards for Teacher and Staff Appreciation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/d287bba9-34df-402f-a52c-55929c83732e/Screen+Shot+2024-03-31+at+10.00.47+PM.png</image:loc>
      <image:title>FPS: E-Cards for Teacher and Staff Appreciation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/0f67166b-b50c-481b-8902-b20eb7f67443/Screen+Shot+2024-03-31+at+10.11.24+PM.png</image:loc>
      <image:title>FPS: E-Cards for Teacher and Staff Appreciation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.rochellesantos.com/blog</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-07-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1712547316515-XUHFVAD79OQOUAFSNR22/Woman-with-Passion.png</image:loc>
      <image:title>Blog - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.rochellesantos.com/meet-my-family</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/1712805880865-XJP40QXIIUGQB9H89TCS/Family.jpg</image:loc>
      <image:title>Meet my Family</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/40fc1482-f0ce-417c-841d-a2b82f5c34f7/3614.jpg</image:loc>
      <image:title>Meet my Family</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/aca0b7d7-9737-45d5-8452-47eaf6c2388b/Desmond.jpg</image:loc>
      <image:title>Meet my Family</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/ba2a1bd6-9f97-4390-8f41-e0087afc8736/Dave.jpg</image:loc>
      <image:title>Meet my Family</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.rochellesantos.com/fps-videos</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-06-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c37fc6d51cd4dfe39b5825/135ccc6c-0d9d-4c4d-9056-8c99ea01d3ec/processed_PXL_20240501_143341230.jpg</image:loc>
      <image:title>FPS: Videos - Mini Lesson</image:title>
      <image:caption>To help explain the concept of high school graduation, I created a simple visual for each school that showed the Kindergarteners where they are now, what happens when they go to middle school, then high school, and the marked end of high school. This helped frame the conversation and allowed them to come up with advice or words of wisdom for our graduating seniors!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.rochellesantos.com/mah-jongg</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
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