With 20+ years professional experience, I am an extremely valuable asset offering a wide range of skills to create and expand messages both in digital and print media. I'm focused on presenting the strongest creative, seamless user experiences, generating results, and I pay great attention to detail.
K12 Communications // Internal Communication; Community and Media Relations; Crisis Communication; Community Engagement; Two-Way Communication and Engagement; Platform Implementation and Training; Social Media and Digital Communication; Accessibility Advocate (ADA and Translation Support); Process Implementation. I am the Massachusetts representative in the New England Chapter of the National School PR Association (NSPRA) known as NESPRA. In this elected volunteer role, I support other K-12 Communicators in Massachusetts.
New England School Communicator of the Year - Award Recipient (2023 - 2024)
The FPS Communications Office earned a 2023 NSPRA Award of Excellence for the Social Media campaign which supported the Superintendent's school-based residencies. See campaign details: https://bit.ly/445E7UC.
Marketing Planning and Strategy // Compile and utilize customer insights (interests and needs) to inform marketing activities; Outline key objectives and goals to determine marketing mix; Create marketing plans and budget recommendations; Create project timelines and recommended product rollout (digital and physical); Direct project conference calls and create action items; Media buying: Social, Digital, Traditional, Outdoor
Social Media Marketing // Social media account creation, maintenance, and expansion; Experience with Facebook, Twitter, Linked In, Pinterest, Instagram, and YouTube; Planning and execution in both organic and paid media campaigns; All ad formats with conversion pixel tracking; Community management through engagement and customer service; Reporting and analytics using channel insights and/or 3rd party tools
Digital Marketing // Oversee development of websites, blogs, social media networks, and other online tools; SEO via meta tags, keywords, titles, and descriptions; Work with creative talent to develop and commission content, including articles, landing pages, videos, e-books/whitepapers, educational content; Work with designers to create and implement digital ad units
Business Development // Assessments of marketing opportunities and target markets; Intelligence gathering on customers and competitors; Generating leads for possible sales; Follow-up sales activity; Formal proposal writing and business model design
Research // Gather and document business objectives or requirements; Collect and interpret data from various sources; Design or assist in the development and distribution of surveys; Conduct data analysis using traditional and advanced methods (qualitative and quantitative techniques); Author and present reports containing actionable recommendations
Copywriting // Online and offline marketing material; Direct response copywriting; Customer retention and service; Lead generation; Proofreading and editing for spelling, grammar, and punctuation
Training // Documentation creation – Tutorials, Manuals, Processes; Verbal and Visual Presentations; Professional Development; Assistance with Motivation; Time Management; and Mentoring