I enjoy working independently and as part of a team. I had a significant role in all of the work presented in my portfolio, but give credit (and props) to the creative team who executed assets per my briefs, as well as my teammates and managers for overseeing and assisting in the process where necessary. Please see campaigns and projects below and feel free to click through to dive deeper.
A New Website for Framingham Public Schools
After six years in a pre-existing template, it was time for an upgrade. Beginning with a clear and detailed rollout plan and spending one week in each of Framingham’s schools, the result is a streamlined website experience that matches the district brand with built-in accessibility features, and an upgraded mobile experience.
A New Brand for Framingham Public Schools
With the 2018 change from being a town to a city, Framingham’s old town seal was being phased out. This necessitated a change in the visual identity of Framingham Public Schools. From finding a vendor and organizing an internal branding committee, to school committee presentations, research, and a large community input process, I successfully launched a new brand for FPS which has led into a complete overhaul of physical and digital assets.
Automated e-Cards for Teacher Appreciation
In honor of Teacher Appreciation Week, School Nurses Day, and School Lunch Hero Day, I created a simple and fun way for FPS caregivers to give thanks, encourage, and celebrate those who made a challenging time brighter for their family. See the tutorial [text and video] to learn how I made it happen with custom graphics, a trilingual google form, and some funky automation!
First Night Boston 2018
When I took over the social media for First Night Boston, the experience had recently changed and the focus was on the Back Bay area. I wanted to shine a light on the area’s restaurants, promote the event through local businesses, increase user-generated content online, and extend the ‘life‘ of the First Night beyond the one-day event.
Tufts Health Plan 10K for Women
I managed the social media and digital marketing campaigns for the Tufts Health Plan 10k for Women in 2016 and 2017. Through a social campaign, influencer partnerships, and content marketing, we opened a two-way conversation that had never happened before.
#110Ready Campaign
The #110Ready campaign was all about getting parents, students, and teachers 110% ready for school. This was done through relevant content, product awareness, and addressing a price perception issue. We created a messaging platform and cross-channel assets to speak in a consistent voice all season long, resulting in our most successful back to school (BTS) in 4 years.
#StaplesForStudents Campaign
#StaplesForStudents is a program created by Staples' PR team. It is a multi-year partnership supporting students and teachers through EIF's initiative, Think It Up. It encompassed a strong social strategy for the 2015 back to school season and included a Sweepstakes and content with program ambassador, Nick Jonas.
#MoreThisHoliday Campaign
#MoreThisHoliday was a compliment to the broad Staples messaging "More For Less", but was able to take on and carry social-specific content. It encompassed engagement strategies, a sweepstakes, and relevant content to help Small Businesses and Working Professionals do more this holiday.
Endless Summer Sweepstakes
The Endless Summer Sweepstakes was a 10-week campaign that encouraged users to register, connect their social profiles, and earn entries into the grand prize for their engagement with social media posts and in-store. The more a person participated, the more chances they had to win. The duration of this campaign played into the EndLESS theme.