I enjoy working independently and as part of a team. I had a significant role in all of the work presented in my portfolio, but give credit (and props) to the creative team who executed assets per my briefs, as well as my teammates and managers for overseeing and assisting in the process where necessary. Please see campaigns and projects below and feel free to click through to dive deeper.
Tufts Health Plan 10K for Women
I managed the social media and digital marketing campaigns for the Tufts Health Plan 10k for Women in 2016 and 2017. Through a social campaign, influencer partnerships, and content marketing, we opened a two-way conversation that had never happened before.
The #110Ready campaign was all about getting parents, students, and teachers 110% ready for school. This was done through relevant content, product awareness, and addressing a price perception issue. We created a messaging platform and cross-channel assets to speak in a consistent voice all season long, resulting in our most successful back to school (BTS) in 4 years.
#StaplesForStudents is a program created by Staples' PR team. It is a multi-year partnership supporting students and teachers through EIF's initiative, Think It Up. It encompassed a strong social strategy for the 2015 back to school season and included a Sweepstakes and content with program ambassador, Nick Jonas.
#MoreThisHoliday was a compliment to the broad Staples messaging "More For Less", but was able to take on and carry social-specific content. It encompassed engagement strategies, a sweepstakes, and relevant content to help Small Businesses and Working Professionals do more this holiday.