With 20+ years professional experience, I can be a valuable asset to your company by offering a wide range of skills to create and expand your messages both in digital and print media. I'm focused on presenting the strongest creative, seamless user experiences, generating results, and I pay great attention to detail.
Marketing Planning and Strategy // Compile and utilize customer insights (interests and needs) to inform marketing activities; Outline key objectives and goals to determine marketing mix; Create marketing plans and budget recommendations; Create project timelines and recommended product rollout (digital and physical); Direct project conference calls and create action items; Media buying: Social, Digital, Traditional, Outdoor
Social Media Marketing // Social media account creation, maintenance, and expansion; Experience with Facebook, Twitter, Linked In, Pinterest, Instagram, and YouTube; Planning and execution in both organic and paid media campaigns; All ad formats with conversion pixel tracking; Community management through engagement and customer service; Reporting and analytics using channel insights and/or 3rd party tools
Digital Marketing // Oversee development of websites, blogs, social media networks, and other online tools; SEO via meta tags, keywords, titles, and descriptions; Work with creative talent to develop and commission content, including articles, landing pages, videos, e-books/whitepapers, educational content; Work with designers to create and implement digital ad units
Business Development // Assessments of marketing opportunities and target markets; Intelligence gathering on customers and competitors; Generating leads for possible sales; Follow-up sales activity; Formal proposal writing and business model design
Research // Gather and document business objectives or requirements; Collect and interpret data from various sources; Design or assist in the development and distribution of surveys; Conduct data analysis using traditional and advanced methods (qualitative and quantitative techniques); Author and present reports containing actionable recommendations
Copywriting // Online and offline marketing material; Direct response copywriting; Customer retention and service; Lead generation; Proofreading and editing for spelling, grammar, and punctuation
Training // Documentation creation – Tutorials, Manuals, Processes; Verbal and Visual Presentations; Assistance with Motivation, Time Management, and Mentoring