The strategy to drive Sweepstakes entries varied across the 6-week promotion period. In this case, we showcased one of the weekly prize pack contents to encourage registration.
This post launched the Sweepstakes and focused on the major piece of the grand prize - a $50,000 Scholarship.
In partnering with Think It Up and being one of the first sponsors, Staples had presence at the live Telecast on 9/11. I interviewed Executives and Celebrities on the #ThinkItUp Red Carpet.
During the Think It Up telecast, I was able to take photos and live tweet during the event. Throughout the #StaplesForStudents campaign, I also amplified blogger and influencer content on Twitter to increase engagement.